The FanCam transforms a high definition, 360 degree, crowd centric image of any significant event into a social media fan engagement strategy. More than just a photo, this cutting edge technology is a powerful tool designed to capture and captivate a passionate community. The interactive platform provides multiple opportunities for fan data collection, brand alignment, and sponsorship integration. Intertwining a brand with passion and affinity, the FanCam delivers an authentic experience enhancement extending the life of the moment long after the event is over.
PAST FANCAMS
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 LG Optimus G FanCam from the AT&T Cotton Bowl ClassiJanuary 5, 2013 Arlington, Texas |
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 Michigan v Notre DameSeptember 11, 2011 Michigan Stadium, Ann Arbor, Michigan |
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IN THE MEDIA
 Sports Biz with Darren RovellSeptember 11, 2011 Interactive FanCam is the Next Great Revenue Generator |
 Entrepreneur MagazineNovember 9, 2011 How College Sports Photo became a Multimillion-Dollar Business |
 CNBC How I Made My MillionsJanuary 25, 2012 Sports photo retailer Sue Harnett tapped into new technology to create FanCam, which takes 360 degree photos inside stadiums. Fans can go online, find themselves using pan and zoom features, and share the photo through social media. |
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 Council for Entrepreneurial DevelopmentAugust 8, 2011 Replay Photos Named 2011 North Carolina Company to Watch |
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 CBS, KDKA TV PittsburghNovember 3, 2011 Steelers Hope FanCam Enhances Heinz Field Experience |
A CLOSER LOOK
University of Michigan FanCamsTake a closer look at how the University of Michigan utilized FanCam's technology platform for a home football and basketball game in the 2011-2012 season. We'll highlight key metrics and data collected such as page views, total tags, and average time users spent on the site. |
A BRIEF HISTORY
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Through a relationship with the Pittsburgh Steelers, Replay Photos was introduced to a cutting edge technology group from Cape Town, South Africa, dedicated to refining GigaPixel photography integrated with a unique social media engagement platform. The 2011 AFC Championship game from Heinz Field was the first FanCam to include photographic merchandise and give fans the opportunity to zoom in, tag themselves in the stadium, share the view with friends via Facebook, Email or Twitter, and buy commemorative photos of themselves on the scoreboard. Technically speaking, FanCam is a 360 degree, 20 billion pixel social media engagement platform. It combines the latest in GigaPixel technology with customized social media solutions to create a one-of-a-kind immersive experience for fans, whether or not they attended the game or event. It happens to be one of the coolest interactive sports marketing tools on the planet, and Replay Photos holds the exclusive license for FanCam technology in North America. Replay Photos has executed more than 75 FanCams in North America since January of 2011. Over two and a half million people spanning more than 200 countries have interacted with the FanCam platform. Brands such as the NFL, U2, ESPN College GameDay, the Pittsburgh Steelers, Green Bay Packers, Baltimore Ravens, BCS National Championship, Cotton Bowl and the University of Michigan have used FanCam for data collection, viral social media marketing, and fan engagement. Sponsors such as McDonalds, Bud Light, ticketmaster, Chase, Allstate, Vizio, Samsung and Xbox 360 have utilized the power of FanCam to build relationships with brands, engage fans, and create new media marketing strategies. Click here to learn more about using FanCam at your next event. |
"Our fanbase really was excited about the FanCam photo. Prior to the game, it provided a huge talking-point and helped generate fan interest and conversation about the event. That was perhaps the most important aspect of all. We wanted the FanCam to help cause a “buzz” and to make people feel excited about actually being in the stadium for a big game and not just watch it on television. The reviews after the game were very positive and we had a great response. It helped generate increased web traffic as well."
– Martin Kaufmann, University of Illinois
